CTO buy-in, measuring sentiment, and customer focus

In this episode, Snowflake’s Gilad Turbahn, Head of Developer Productivity, and Amy Yuan, Director of Engineering, dive into how they elevated developer productivity to a top company priority. They discuss the pivotal role of Snowflake’s CTO, who personally invested over half his time to guide the initiative, and how leadership's hands-on involvement secured buy-in across teams. The conversation also explores the importance of collaboration between engineering and product management, and how measuring user sentiment helped them deliver meaningful, long-lasting improvements.

Mentions and links
Discussion Points
  • (0:48) The need for a shift at Snowflake
  • (3:59) Leadership involvement and prioritization of developer productivity
  • (8:56) The partnership between engineering and product managers
  • (20:01) From feature factory to customer outcome-focused development
  • (27:36) Shifting measurement focus to user sentiment and customer outcomes
  • (39:13) Gaining buy-in for sentiment metrics and tying them to business impact
  • (51:11) How Snowflake’s CTO and volunteers accelerated developer productivity improvements.

Creators and Guests

Abi Noda
Host
Abi Noda
Abi is the founder and CEO of DX (getdx.com), which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub.
CTO buy-in, measuring sentiment, and customer focus
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